An Interview with Emma Thomas aka Miss Cakehead by Madeleine Swann
Emma Thomas, AKA Miss Cakehead, organises events of both food and the bizarre. Not for her are tranquil wine and cheese nights, you’re much more likely to munch on ‘human’ flesh or swim in a pool of blood. She describes herself as “a freelance creative director who creates stunts, experiences and campaigns for a wide variety of clients including Proximo Spirits, 20th Century Fox and Capcom,” and stunts have ranged from screen printing press releases in blood to “dying red roses black with ink for The Kraken Rum Think Ink Valentine’s Day pop up florist.”
Her latest project, Cakeageddon, is taking place around Halloween (of course) in London – Standalone Farm in Letchworth Garden City to be precise – and features a side of fairy-tales you never read about as a child.
What is Cakeageddon?
It’s the world’s first edible horror farm with gruesome cake. We’ve been fascinated with horror farms and this is the fourth year we’ve done a cake shop, so when Letchworth Heritage Foundation asked me to work with them it seemed the … Continue reading